Our ZOEVA makeup brushes are manufactured in the northeastern region of China. The warm, dry climate offers optimal manufacturing conditions. Passed down for centuries through many generations, this craft is traditionally rooted in the culture making the brush native to this part of China.

Our ZOEVA cosmetic brushes undergo 30 elaborate production steps, which ensure the longevity and high quality of the brushes.

Through a special craftsmanship, certain characteristics are created representing the quality of the brushes. With high-quality handcraft, the brush hairs are bound together and cut. Using our premium crimping method, the brush handle is fused with the brass ferrule creating three indentations, making the brush ultra-long-lasting. For an extra strong hold, the brush hairs are additionally glued into the ferrule beforehand.

The wood of the brush handle originates 100% from sustainable forestry. An oil-based varnish is applied in six thin layers to make the genuine wood handles resistant to external factors such as humidity in the bathroom.

All materials used in the manufacturing of the brushes are vegan. In addition, the materials undergo tests to ensure no harmful ingredients or metals are used in production.